Cheap indie games aren’t dead — but Steam’s real pricing sweet spot isn’t where you’d expect
Steam’s overall average price in this dataset sits at $3.61, with 1,853 free games and 5,608 paid games in the pricing pool. That headline sounds dirt cheap, but averages can lie: the games players rave about here cluster less around “free” and more around the $1.99 to $9.99 band, where tiny indies can still look like steals without pricing themselves into the bargain-bin void. If you want the short version, it’s this: ultra-low pricing still works for small indies, but only when the pitch is instantly readable. A $1.99 game needs to explain itself in one sentence. A $9.99 game needs to prove it has enough personality, polish, or replay value to avoid feeling like a gamble. ...